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Custom Seal Roofing
P.O. Box 1290
708 Graham Drive
Fremont, Ohio 43420
PH: 800-370-7325
Email: smayle@customseal.com

National Sales & Accounts Manager
Michael Ribbe
9002 Eastwood Ct.
Sugarland, TX 77478
Cell:713-248-5330
Office:281-242-9796
Fax:281-242-7148
Email: mike.ribbe@windstream.net

Canadian National Sales Manager:
Jordy Speak
email: customseal@execulink.com
Cell (519) 476-3189
Office (519) 238-2836

 

January 7, 1997
To: Custom Seal Inc./Custom Seal Contractors
Subject: Research Project Objectives/Contractor Requirements

Objective of Research Program

Implement Performance Based Information System in Custom Seal's operations. The research program includes the following components:

  1. All contractors installing Custom Seal's material will submit performance information on previous customers. There are three levels of performance.
  2. All roofing projects using Custom Seal's material will have its performance monitored by PBSRG as well as by Custom Seal.
  3. Using the performance information of performing contractors and the Custom Seal material to differentiate Custom Seal and its performing contractors from other roofing manufacturers and contractors.

Levels of Performance

  1. Level 1 - High Performance Contractor has installed more than two jobs, a minimum of 250,00 sq.ft. of Custom Seal Materials, maintains an average rating of 9.5 or above, minimum 2-day response time, and has no existing leaks.
  2. Level 2 - Performing Contractors has installed more than two jobs, a minimum of 100,00 sq.ft. of Custom Seal Materials, maintains an average rating of 8.5 to 9.4, minimum 2-day response time, and has no existing leaks.
  3. Level 3 - Certified Contractors has installed a minimum of 50,00 sq.ft. of Custom Seal Materials, maintains an average rating of 8.0 to 8.4, minimum 2-day response time, and has no existing leaks.

Based on the type of performance information listed above, the PBSRG will collect performance information on the contractor's previous applications. The following information will be collected:

  1. Customer satisfaction.
  2. Roof satisfaction.
  3. Percent of roofs that have leaked
  4. Percent of roofs that still leak.

Verification of Custom Seal Applicators

Once a contractor installs a Custom Seal roof (at any level of performance), the roof data and is sent to Custom Seal. Custom Seal then sends to PBSRG. PBSRG sends out the customer satisfaction surveys to the owners. Once the owner has responded, the results are composed into individual contractor performance lines.

If there is an existing roof leak or the customer is dissatisfied, it is the performing contractor's responsibility to resolve the problem. However, if the problem is not a material problem. If or a contractor cannot fix the leak (resolve the problem) the contractor will no longer be an approved applicator.

The performance of roofs over 2,500 sq. ft. installed by contractors at all levels of performance will be verified once a year by PBSRG. The results and a copy of the customer satisfaction survey are listed in the performance report section.

Custom Seal Warranty and Performance Incentives

Contractors performing at higher levels reduce the risk of premature failure. Custom Seal's performance program which include Custom Seal accepting "reduced risk" of performers, educating facility owners of performance concepts, and the research and development of new techniques and systems will be based on the performance levels of the contractors. Contractors performing at Level 1 and 2 will also have their performance published in PBSRG's annual Performance Based Roofing book.

Contractor Submittals to Custom Seal

Prospective customers will submit current customer lists to PBSRG. Dr. Kashiwagi will sign a nondisclosure agreement with the contractor. The contractor will also submit a description of the "similar" system to Custom Seal. Custom Seal will approve the "similar" system. The performance report will then be forwarded to the contractor and Custom Seal. The contractor will have an opportunity to eliminate any problems (if any) after the performance report is issued. The customer lists shall be submitted on diskette. The minimum information required on the list is as follows:

    1. Job or customer name
    2. Job size (square feet).
    3. Installation date
    4. Phone number and fax number

The performance report will list the following:

    1. Number and percentage of roofs that currently leak.
    2. Number and percentage of roofs that leaked and were fixed.
    3. Number and percentage of roofs that never leaked.
    4. Amount of traffic on the roof.
    5. Customer satisfaction.
    6. Roof satisfaction.

Custom Seal and PBSRG Research Responsibilities

Custom Seal has agreed to participate in this PBSRG research program. The concepts of performance are still untried and incomplete. Custom Seal has agreed to implement the Performance Concepts of Dr. Kashiwagi for the next two years. After two years, the results of the research program will be reviewed, and Custom Seal can decide if they want to permanently use the results of the research program. The research program will be documented, analyzed, and the results given to Custom Seal. Dr. Kashiwagi has signed a letter of nondisclosure with Custom Seal, and the result of the research is proprietary to Custom Seal.

DEAN T. KASHIWAGI STEVE MAYLE
Director President, Custom Seal Inc.

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